Although relatively new on the market, baby carriers of the "Jagy Carriers" brand have already won the hearts of mothers throughout BiH, and they are increasingly in demand on the European Union market. The brand is owned by the family company Pricha d.o.o. from Sarajevo, which, based on many years of experience with global companies, successfully combines professional knowledge and love for "babywearing".

„The year 2020 was extremely difficult and our business growth would have been much slower if we had not received financial support from the Challenge to Change Fund and the Embassy of Sweden in Bosnia and Herzegovina. We used the grant to develop new products, educate staff, create a new web shop and other activities that made our business easier. We have created new carriers that are primarily intended for export markets, such as the Scandinavian countries. The realization of the project created conditions for hiring four more workers in production", they say in this company.

They have big business plans for this year, which include expanding the distribution network on the EU market, but also doing business in the countries of the region.

The total value of the project was around 130,000 BAM, of which 70% was own funds, and the rest were non-refundable funds of the C2C Fund.

Baby carriers, baby scarves and additional assortment of this brand can be purchased in all "dm markets" in Bosnia and Herzegovina and the products are also available through the online webshop www.jagy-carriers.com.